ISP Sports, founded in 1992 in
Winston-Salem, North Carolina, provides sports marketing and broadcast services for collegiate athletics across the
United States. In addition to the Winston-Salem headquarters, the company operates more than 40 regional offices. At the conference level, ISP represents the
ACC,
Big East,
Conference USA,
MAC and
Sun Belt and also individually represents schools from the
SEC as well as the
FedEx Orange Bowl and
Meineke Car Care Bowl. The company also maintains the ISP Sports Academy, a professional development initiative for ISP employees in
Atlanta, Georgia.